Your own look
Fully custom
A palette, fonts and layout designed from scratch around your business, and scoped to what the business can carry.
From $600 Founding-client price · first ten clients
Styles — Starting pointsOr fully custom
Start from a look you already like.
Each style is a head start on your website: five colors, two fonts and a button, shown here on a sample business. Pick the one closest to what you have in mind and we’ll design your free homepage demo in it.
Founding-client price · first ten clients
The Style starter is a five-page site in your chosen style for $300. What’s included
Rather have a look that’s yours from scratch? Fully custom is always an option.
- Pick a style, or pick fully custom.
- We design your free homepage demo.
- You decide what’s next: a Style starter site, a custom build, or neither.
Show styles for
Showing 10 styles
01 Cedar
Rugged and documentary: slate and bone, weathered cedar, and a signal-amber button.
Concept project · fictional business
- Good for
- Slate
- Bone
- Storm
- Cedar
- Amber
Headlines Archivo
Text Source Sans 3
Colors, fonts and contrast for Cedar
- Slate #22262A text and dark bands
- Bone #F1ECE3 page
- Storm #5B6B78 secondary text
- Cedar #A0643A large text and details
- Amber #F2A900 buttons, with a Slate label
- Fonts
- Headlines: Archivo 900 at 125% width. Text: Source Sans 3, weights 400 and 600.
- Button
- 2 px corners
- Contrast
- body text 12.9:1 · secondary text 4.6:1 · button label 7.5:1 · button edge on the page 1.7:1 (label carries it)
02 Porcelain
Soft and editorial: porcelain and blush, with deep mulberry type and buttons.
Concept project · fictional business
- Good for
- Porcelain
- Mulberry
- Taupe
- Blush
- Sage
Headlines Instrument Serif
Text Manrope
Colors, fonts and contrast for Porcelain
- Porcelain #F7F2EE page
- Mulberry #3A2A2E text and buttons
- Taupe #8C7466 meta text at 18 px and up
- Blush #D9B8A7 surfaces, never text
- Sage #A9B5A0 small accents, used sparingly
- Fonts
- Headlines: Instrument Serif. Text: Manrope, weights 400 and 600.
- Button
- pill
- Contrast
- body text 12.1:1 · button label 12.1:1
03 Brass
Structured and confident: navy and stone on white, with brass kept to rules and numerals.
Concept project · fictional business
- Good for
- White
- Navy
- Stone
- Slate
- Brass
Headlines Newsreader
Text IBM Plex Sans
Colors, fonts and contrast for Brass
- White #FFFFFF page
- Navy #14213D text and buttons
- Stone #E6E8EA surfaces
- Slate #5A6770 secondary text
- Brass #B08D57 rules and numerals only
- Fonts
- Headlines: Newsreader. Text: IBM Plex Sans, weights 400 and 600.
- Button
- square corners
- Contrast
- body text 15.9:1 · secondary text 5.8:1 · button label 15.9:1
04 Seaglass
Clean and reassuring: a bright, cool page, deep teal type and friendly rounded buttons.
Sample business
- Good for
- Mist
- Tide
- Seafoam
- Teal
- Kelp
Headlines Plus Jakarta Sans
Text Figtree
Colors, fonts and contrast for Seaglass
- Mist #F6FAF9 page
- Tide #0F2E36 text
- Seafoam #E3EFEC surfaces
- Teal #0B6E6E buttons and links
- Kelp #46616A secondary text
- Fonts
- Headlines: Plus Jakarta Sans 700. Text: Figtree, weights 400 and 600.
- Button
- pill
- Contrast
- body text 13.6:1 · secondary text 6.2:1 · button label 5.7:1
05 Enamel
Bold and direct, like a sign-painted van: navy, signal red and heavy condensed headlines.
Sample business
- Good for
- Chalk
- Navy
- Steel
- Signal
- Hi-vis
Headlines Big Shoulders Display
Text Barlow
Colors, fonts and contrast for Enamel
- Chalk #FBFAF6 page
- Navy #0B1B2B text and dark bands
- Steel #4A5663 secondary text
- Signal #CC1231 buttons, with a Chalk label
- Hi-vis #FFC72C labels on navy only
- Fonts
- Headlines: Big Shoulders Display 800. Text: Barlow, weights 400 and 600.
- Button
- 2 px corners
- Contrast
- body text 16.6:1 · secondary text 7.1:1 · button label 5.4:1
06 Juniper
Quiet and grounded: oat and lichen, forest-green type and a soft serif.
Sample business
- Good for
- Oat
- Forest
- Lichen
- Moss
- Ochre
Headlines Young Serif
Text Nunito
Colors, fonts and contrast for Juniper
- Oat #F3F2EB page
- Forest #26322A text
- Lichen #E1E5D6 surfaces
- Moss #4F6B45 buttons and secondary text
- Ochre #C9A66B details only
- Fonts
- Headlines: Young Serif. Text: Nunito, weights 400 and 700.
- Button
- pill
- Contrast
- body text 11.9:1 · secondary text 5.3:1 · button label 5.3:1
07 Graphite
Crisp and modern: lots of white, graphite type and a single ledger green.
Sample business
- Good for
- White
- Graphite
- Fog
- Ledger
- Pewter
Headlines Space Grotesk
Text Public Sans
Colors, fonts and contrast for Graphite
- White #FFFFFF page
- Graphite #1C2127 text
- Fog #F0F2F3 surfaces
- Ledger #146C43 buttons and links
- Pewter #5A636E secondary text
- Fonts
- Headlines: Space Grotesk 600. Text: Public Sans, weights 400 and 600.
- Button
- 4 px corners
- Contrast
- body text 16.2:1 · secondary text 6.0:1 · button label 6.4:1
08 Meadow
Fresh and outdoorsy: deep greens with a bright lime highlight.
Sample business
- Good for
- Dew
- Pine
- Fern
- Field
- Lime
Headlines Bricolage Grotesque
Text Karla
Colors, fonts and contrast for Meadow
- Dew #F6F8F1 page
- Pine #173220 text
- Fern #E4EDD8 surfaces
- Field #2F6B2F buttons and secondary text
- Lime #B5D56A highlights, with Pine text only
- Fonts
- Headlines: Bricolage Grotesque 700. Text: Karla, weights 400 and 700.
- Button
- 10 px corners
- Contrast
- body text 12.9:1 · secondary text 6.0:1 · button label 6.0:1
09 Lacquer
Dark and glossy: near-black, cream type, a fuchsia button and champagne details.
Sample business
- Good for
- Jet
- Cream
- Smoke
- Fuchsia
- Champagne
Headlines Bodoni Moda
Text DM Sans
Colors, fonts and contrast for Lacquer
- Jet #141214 page
- Cream #F5F0EB text
- Smoke #221F23 surfaces
- Fuchsia #E4528A buttons, with a Jet label
- Champagne #C9A27E secondary text and rules
- Fonts
- Headlines: Bodoni Moda 500. Text: DM Sans, weights 400 and 600.
- Button
- square corners
- Contrast
- body text 16.4:1 · secondary text 7.9:1 · button label 5.2:1
10 Marigold
Warm and friendly: a sunny page, deep indigo type and a marigold button with a bold edge.
Sample business
- Good for
- Shell
- Indigo
- Apricot
- Marigold
- Lagoon
Headlines Fredoka
Text Mulish
Colors, fonts and contrast for Marigold
- Shell #FFF8EE page
- Indigo #2A2950 text and button edges
- Apricot #FCE9CF surfaces
- Marigold #F2B441 buttons, with an Indigo label
- Lagoon #1F6F66 secondary text and links
- Fonts
- Headlines: Fredoka 600. Text: Mulish, weights 400 and 700.
- Button
- pill with a 2 px Indigo edge
- Contrast
- body text 13.0:1 · secondary text 5.6:1 · button label 7.4:1
Not sure yet?
Book the free demo anyway. Tell us what you like, and we’ll choose a starting point with you or design one from scratch.
Style starter — A set priceFive pages · $300
Your style, live, for $300.
Founding-client price · first ten clients
Liked your demo and want it live without a custom build? The Style starter turns it into a finished five-page site at a set price. It’s a founding-client price: an introductory price for our first ten clients.
What’s included
- Five pages in the style you picked. Change any color or font; the layout stays the style’s own.
- Your logo, placed as-is. No logo yet? We set your name in the style’s headline font.
- Your words, written by you or by us. Same price either way.
- The site’s one job, set up: a quote form, your booking scheduler or a consultation request.
- Basic on-page SEO, plus your Google Business Profile set up or cleaned up.
- Your first year of hosting. Your domain stays in your name.
Good to know
- Outgrow it? The full $300 counts toward a custom build, any time.
- The care plan is optional. From the second year, it includes hosting. Skip it and we hand over your site files, ready to host anywhere.
- Not included: custom layouts, logo design, pages beyond five, and online stores, payments or customer logins.