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Work — Case studyBooking site

Concept project · fictional business

Veradell Aesthetics

A med spa site where a visitor picks a treatment and books a time online, with no phone call and no request form.

Trade
Medical aesthetics
Size
About 14 providers at three clinics
Where
Nashville area: Green Hills, East Nashville and Franklin
The site’s one job
A booked time slot, with no phone call
Veradell’s home page on a desktop screen, under a “Concept project: fictional business” banner. On the left, the headline “Physician-led, plainly priced.”, a sample treatment with its starting price, and buttons for booking a treatment or finding the right one. On the right, a photo of a physician talking with a client in a calm treatment room.
The home page at desktop width.

The brief

Veradell is a made-up medical aesthetics group, led by physicians, with about 14 nurse injectors and aestheticians at three clinics around Nashville. It offers injectables, skin treatments, laser and consultations.

Its visitors are first-timers who are curious but nervous about safety and cost, and returning clients who want to rebook the same treatment in two taps.

The site’s one job: get a visitor to a booked time slot, with no phone call and no “request a consultation” form.

Veradell isn’t real, and neither are its providers or their credentials. Any review on the site is marked as a sample, and there are no before-and-after photos. It asks for no health data: there’s no patient portal and no intake form.

How the site gets the booking

  1. Two ways in from the first screen. “Book a treatment” goes straight to booking. “Not sure? Find your treatment” opens a three-question quiz on the concern, the area and how much downtime is OK.
  2. Pick a treatment. Each one shows a starting price and how long it takes.
  3. Pick a clinic. The nearest one is suggested from a ZIP code.
  4. Pick a provider. The default is “first available.”
  5. Pick a time, then add a name, an email address and a phone number.
  6. The confirmation comes with prep instructions.

Returning clients can pick “I’ve been here before” to rebook their last treatment. The scheduler is simulated. A real clinic’s site would use its own booking tool, such as Boulevard, Vagaro or Mangomint.

Veradell’s first screen on a phone, under a “Concept project: fictional business” banner: a photo of a physician talking with a client, the headline “Physician-led, plainly priced.”, a sample treatment with its starting price, and buttons for booking a treatment or finding the right one.
The first screen, with both ways in.
Step 1 of 4 of Veradell’s booking page on a phone: the heading “Choose a treatment”, a choice between “I’m new to Veradell” and “I’ve been here before”, a “Not sure? Find your treatment” button, and a list of injectables with times and starting prices.
Booking, step 1 of 4: choose a treatment.

Pages in the site

  • Home
  • Treatments · a hub, and a page for each category
  • Pricing · one clear table
  • Locations · a page for each clinic
  • Providers
  • First visit and safety FAQ
  • Booking

The look

Porcelain and blush clay with warm taupe, deep mulberry for text and buttons, and a muted sage accent. Headlines in Instrument Serif, and text in Manrope.

  • Porcelain
  • Mulberry
  • Taupe
  • Blush
  • Sage

The palette and fonts became Porcelain, one of our starting styles.

Start from this look
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