MarnovoMarketing
Call472-204-6566 Free demo
Work — Case studyConsultation site

Concept project · fictional business

Ashcombe Vesey LLP

A law firm site that tells a visitor whether the firm can help, and what happens next, before they book a consultation.

Trade
Business and estate law
Size
About 25 attorneys
Where
Denver and Boulder, CO
The site’s one job
A booked consultation with the right attorney
Ashcombe Vesey’s home page on a desktop screen, under a “Concept project: fictional business” banner. The headline “Tell us what’s going on.” sits on a stone wall with a brass handrail. On the left, a window view of towers and mountains and a review card marked as a sample. On the right, the first step of the consultation card.
The home page at desktop width. Its founding year and its review are part of the fictional concept.

The brief

Ashcombe Vesey is a made-up business and estate law firm with about 25 attorneys in Denver and Boulder, CO. It handles business formation, contracts, buying or selling a business, succession planning, wills and trusts, and probate.

Its visitors are business owners facing a deal or a dispute, who want to know the specialty, the cost and the timeline. Others are families after a death or planning ahead, often emotional and unsure what they need.

The site’s one job: take a visitor from “I’m not sure what I need” to a booked consultation with the right attorney, without a contact form that disappears into silence.

Ashcombe Vesey isn’t real, and neither are its attorneys. Its reviews are marked as samples, and it makes no claims about case outcomes. It also carries the standard notice that using the site doesn’t create an attorney-client relationship.

How the site gets the call

  1. The first screen says “Tell us what’s going on. We’ll tell you if we can help, and what happens next.”
  2. Step 1 asks what the firm can help with: something for your business, or for you and your family. “I’m not sure what I need” is an answer too.
  3. Quick follow-ups narrow it down, such as how urgent it is.
  4. Before any booking, the answer is on screen: which team handles it, what the first consultation covers, how long it takes, what it costs (a flat fee, or free) and the usual next steps.
  5. Then a consultation time with that team, or a callback request. The confirmation lists what to bring.

The card sits on the home page, right under the headline, so there’s no contact page to find first.

Ashcombe Vesey’s first screen on a phone, under a “Concept project: fictional business” banner: the headline “Tell us what’s going on.” over a photo of towers and snowy mountains, then step 1 of 4 of the consultation card, “What can we help with?”, with a choice for your business or for you and your family.
The first screen, with the consultation card below the headline.
The consultation card on a phone, step 1 of 4: “What can we help with?”, the options “For your business” and “For you and your family”, and an “I’m not sure what I need” link. Below it, a review card labeled as a sample from the concept, not a real client.
Step 1 of 4. The review below it is a labeled sample.

Pages in the site

  • Home
  • Business law
  • Estate planning
  • Probate
  • Attorneys · a directory
  • Offices
  • Fees and process
  • Insights
  • Articles · “LLC or Corporation”, “Before You Sell” and “First 30 Days”

The look

Deep navy and cool stone on white, with slate for secondary text and brass for rules and numerals. Headlines in Newsreader, and text in IBM Plex Sans.

  • White
  • Navy
  • Stone
  • Slate
  • Brass

The palette and fonts became Brass, one of our starting styles.

Start from this look
Free demo — Your business nextNo cost, no obligation

Want a site like this for your business?

Tell us about your business and we’ll design a mockup of your new homepage, free. You decide what happens next.

Book a free demo See all work
Book a free demo